Training Module 4 from The Coach’s Corner
In this training I’m going to show you how to build a profitable niche website for creating a money-making online business. You can also use this information to set up online marketing for your brick and mortar business.
As you follow along with me you’ll discover that building a website isn’t as hard to do as it once was. Years ago you had to learn a software code. Today all you need is a good hosting platform and a WordPress theme and you can launch a website with a few clicks.
Along with the relative ease of launching a niche website is the added benefit of being low cost. Years ago because I didn’t know website building code, I paid anywhere from $500 to $1,500 to have a website designer build my websites. Then I had to pay them an hourly fee to add content to my site because I did not know how simple is was to build and add content to a website.
With the hosting platform I recommend for novice website builders, your costs to launch a website can be as little as $11.00 for registering your domain name and a few dollars a month to host your website files. If you use a shared hosting platform on a domain owned by Wealthy Affiliates, “SiteRubix.com” your cost to build your website will be zero.
Okay, I’m not a rocket scientist but it seems like FREE is a smart way to go when you’re just starting out and don’t know everything you need about how to succeed in a new business venture like online marketing.
If you are just getting started, go ahead and skim through this tutorial to get a sense of what you will be doing to build your website. But before you actually get started, be sure to read the three trainings I have in my Six Part Series, “Getting Started the Right Way.”
If you’re still unclear about anything after you read the material, leave your question in the comment section below and I’ll get back to you.
- Lesson 1: How to Pick a Niche Market for Your Website
- Lesson 2: How to Buy a Domain Name
- Lesson 3: Internet Marketing For Online Business-Website Hosting
The main objective we will accomplish in this online training lesson is learning how to set up the basic framework for your website. You’ll learn more about how to add content, images, ads and affiliate links to your website as you go through the lessons in my online training campus.
Build a Niche Website to Make Money Online
Making money from your website starts with the basic structure. In time, you’ll learn that the fastest way to profitable niche marketing is to help people find the information they are looking for. If you have a passion for helping people, you can make money online with niche website marketing.
There are billions of searches every day by people looking for specific information. Some are just gathering information and others are ready to purchase. If you succeed in capturing the attention of just a couple of hundred people each day who are ready to purchase, you’ll be on your way to a money making online business.
For the remainder of this training, I’m going to assume three things about you:
-1- You have decided on a great niche. (Your niche is the group of buyers with needs that you will help. You also need to have a good idea about how your products and services will help your niche market and how you will stand out from competitors.)
-2- You have your domain name. (Your domain name is your internet web address. It’s how people will locate you on the internet. The domain name for this website is www.AskCoachRebecca.com. I purchased and registered my domain name with NameCheap for $10.99.)
-3- You have signed up with a website host. (This website is hosted at Wealthy Affiliate. I use Wealthy Affiliate for all my websites that relate to helping people get started in online marketing because you can build up to 25 websites for one low monthly hosting fee and you get fantastic training. I have other websites hosted with BlueHost. BlueHost is a great choice if you already have a good deal of experience in building niche websites and you don’t intend to build more than a few sites.)
Before You Build Your Website
Before you go full steam ahead, there are a few things you should know about building a profitable niche website.
-1- First, you want to make sure you have a good support system in place. If you are new to
building websites, you will have a lot of questions. If you go with a “WE’LL build it for free” type of company like BrainHost (WATCHOUT!) you will find out that you get no support for helping you through your basic questions. One way some of those types of companies work is to charge you for each support ticket request.
That’s why I recommend that you start out with Wealthy Affiliate. Wealthy Affiliate is more than a hosting company. Wealthy Affiliate is a membership site where you can do live chat with other members as well as the founders to get the help you need.
I maintain a Premium Membership with Wealthy Affiliate so I can offer 1-2-1 support for anyone who signs up for a membership account. Free hosting along with online classroom tutorials for novice website builders are included so all the help you need is at your fingertips.
-2- Next, you really need to nail down the type of website you intend to build before you choose a theme and set up your website framework. In my way of thinking there really are only four choices of business models for internet marketing online business builders.
- A Blog Website
- An Authority Website
- An eCommerce Store
- A Local Marketing Website
By far, the easiest type of website to build is a Blog Website. With a blog website all you need to do is pick a WordPress theme that offers the color choices and layout options you like.
Once you have determined your website topic (niche) you can easily organize your topics into anchor pages, set up basic categories and write posts (blogs) from your unique perspective (point of view) that helps people get the information they want.
You can monetize your blog website model with affiliate products, ads, and information products. You can even market your own products and services with a blog type of website.
An Authority Website is similar to a Blog Website with the exception that you are positioning yourself in the market as an expert in a topic which ultimately lends more credibility to your recommendations. Many infopreneuers use an authority website type to feature their books and information products.
To establish authority or expertise, authority website builders populate their websites with content from outside authority sources as well as from their own content effort. The added volume of content makes it easier to monetize with paid sponsors as well as promoting affiliate products and your own brand name products.
If you want to develop an eCommerce type of website, be prepared for more start-up expense and more direct competition. Companies that specialize in eCommerce websites offer premium monthly subscriptions.
With your membership in eCommerce hosting sites like Volusion and Shopify, you will get website hosting, product offerings, website templates, a shopping cart and training in how to set up and manage your eCommerce Store.
Local marketing websites focus exclusively on helping business owners in a local market get more customers. With local marketing as your business model you might want to consider building a membership type of site with built in listings for members.
When you think about how many small business owners there are, using your skills in building a website along with knowledge of SEO (Search Engine Marketing), obtaining local listings and citations and social media marketing, building an online business as a local market expert could be your personal goldmine.
Launch Your Money-Making Website With Low Expense and Ease
I’m going to show you a video to demonstrate just how easy it is to build a money-making website platform. I’m going to use the Wealthy Affiliate launch platform which I find to be the easiest and most cost-efficient to use and demonstrate.
With the Wealthy Affiliate Hosting Platform you can launch a blog site, an authority site, an eCommerce site or a local marketing site. (NOTE: Some eCommerce pre-built platforms will conflict with the Wealthy Affiliate platform. Please contact me before you proceed with an eCommerce website business model.)
Building the platform to launch your website is simple. Pick a niche, choose a domain, decide on a host, choose a website theme and with a couple of entries and clicks your website is live.
Even before you decide on a domain name that you want to register and own, you can set up 2 Free Websites using a “siterubix.com” WordPress website set up. Free means free! No credit card required. Simply fill in a name for your website name on the form below and you’ll be taken to your free website portal. The name you choose will show up like this www.yourwebsitename.siterubix.com.
Setting up your website is just the beginning. The real work comes in learning how to add engaging content, managing customer relationships and getting visitors to your website.
Don’t worry. I won’t leave you hanging. Check out my 1-2-1 coaching programs to accelerate your online marketing success.
Stay tuned for Day 5: Developing Website Content and Day 6: Drawing Traffic to Your Website.
I Believe in Your Success!