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How to Pick a Niche Market for Your Website

Of all the questions I get from novice website builders, “How to Pick a Niche Market” tops the list. I think what most new website builders really want to know is how to make money with a website. Making money with a website starts with knowing how to pick a profitable niche market. If you already know how to make money with a website or you already know exactly what type of website you want to build and who you want to target to sell your products or service, this post is likely not for you. But if you are like me and you have a wide variety of interests, you may have difficulty choosing a profitable niche market. That  could be because it takes some thinking to nail down your number one over riding passion. I built a couple of websites early on in my online marketing career that went nowhere because I just didn’t have enough passion to pursue the niche. I’ll tell you more a little later on in this training, (See “Think About the Business Side of Niche Marketing”) but I’ve since learned that I am very passionate about making money with my online business because once the money flows, the passion grows! “Once the money flows, the passion grows!” ~Coach Rebecca Why Is Passion Important? Passion is one of those ambiguous kinds of words.  You might have passion for your romantic partner but that’s not the same thing as having passion for a group of people or passion for a cause or passion for a subject. When it comes to niche marketing websites, passion...

Build Your Own Online Business-Choose Your Niche

“How to Choose Your Niche” is Step 1 in my series about how to build your own online business from scratch. In my last blog, “Build Your Own Online Business-The Big Picture”, I told you there are four big picture steps to building a successful online business. Here’s the simple business success formula I showed you in the last post: What I want to help you understand a little better today is Step 1 of the process: Choose Your Niche This may be a stupid question, but I’m going to ask you anyway; Do you like to shop? Most people do. People shop in different ways.  Some are window shoppers.  They like to look but they’re not ready to buy anything.  Others are mission shoppers.  They know exactly what they want. Mission shoppers go directly to the stores that have the merchandise they want.  They examine the product, compare the price and ask the sales clerk a few questions.  Then, if they like the product and believe they are getting a good deal, they pull out their credit card and make a purchase. Mission shoppers might buy snowsuits for their toddler, acne cream for their teenager, backpacks, tennis shoes or games for their twelve year old. Mission shoppers buy electronic gadgets, cosmetics, hair products, shaving products, jewelry, and housewares.  They buy automotive products, camping gear, sporting equipment and whatever else you can think of. They make investments, start businesses and buy success products. Millions of mission shoppers need your help.  Everyone wants to look good, feel good, have better relationships, more success and more money in their life.  That...